Compare
What the big SEO suites do, plus everything they don't, for less
SEMrush, Ahrefs and Moz are SEO suites. Screaming Frog is a crawler. BrightLocal is local listings. Vinny is all of that plus accessibility, security, reviews, and an agent that fixes things, at one price with your team included.
What the usual stack costs
Covering what one Vinny plan does with the usual tools, at their published monthly prices.
The stack
- SEMrush Starter (SEO and AI visibility)$199/mo
- Screaming Frog licence (accessibility audit), £199 a year$22/mo
- BrightLocal Grow, 11 to 20 locations (reviews)$197/mo
About$418/mo
Still no security checks, no fixes applied for you and no ticket sending.
Vinny Pro$99/mo
15 sites, 1,000 keywords, 2 teammates, the agent
Save about $319 a month
The stack
- SEMrush Pro+ (1,500 keywords)$299/mo
- 9 extra SEMrush users at $45$405/mo
- Screaming Frog, 10 licences at £199 a year$220/mo
- BrightLocal Grow, 41 to 50 locations$494/mo
About$1,418/mo
And still fewer tracked keywords, no client logins, no security checks and no fixes applied.
Vinny Agency$299/mo
50 sites, 5,000 keywords, 10 teammates, 50 client logins, white-label, API
Save about $1,119 a month
Screaming Frog's yearly licence is shown per month at about $22 (£199 a year). AI Visibility is a Vinny add-on from $39 a month. Prices from each company's pricing page on 28 October 2026.
What you only get with Vinny
Accessibility you can stand behind
WCAG 2.2 AA on every page, the exact fix for each problem, and an honest accessibility statement. Most SEO suites don't audit accessibility at all.
Security in the same scan
Headers, exposed files, secret keys left in JavaScript, vulnerable plugins and open admin tools, found before attackers do.
Fixes, not just findings
The Vinny agent writes new titles, descriptions and alt text and applies the ones you approve to WordPress, each one undoable.
Hand-off built in
Every problem becomes a ticket with steps and acceptance criteria, sent to Jira, Linear, GitHub Issues, Asana, Trello, Wrike or Monday.
Every review site in one place
Google, Yelp and Tripadvisor side by side, with a warning when your name or address differs and an AI read of what reviewers keep saying.
Seats without the seat tax
Teammates are included, and Agency adds 50 read-only client logins. No per-person fees.
Side by side
included · not listed on their pricing page · anything else is what it costs or how it works there.
| Feature | Vinny | SEMrush | Ahrefs | Moz Pro | SE Ranking | Screaming Frog | BrightLocal |
|---|---|---|---|---|---|---|---|
| Price and people | |||||||
| Starting price | Free; paid from $39/mo | $139/mo | $129/mo ($29 Starter) | $99/mo | $129/mo | £199/yr per user | $41/mo, 1 location |
| Team members | 2 on Pro, 10 on Agency, included | Extra users from $45/mo each | 1 included, extra $40 to $80/mo each | 1 to 3 by plan | 1 to 3 by plan | One licence per user | Not listed |
| Client logins | 50 read-only on Agency | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Runs in the cloud on a schedule | Included | Included | Included | Included | Included | Desktop app you run | Included |
| SEO | |||||||
| Technical site audit | Included | Included | Included | Included | Included | Included | Local SEO audit |
| Google rank tracking | 250 to 5,000 keywords, weekly | 500 to 1,500, daily | 750 to 5,000 | 300 to 3,000 | 2,000 to 5,000, daily | Not listed | 100 local keywords |
| Keyword research | Included | Included | Included | Included | Included | Not listed | Not listed |
| Competitor research and keyword gap | Included | Included | Included | Included | Included | Not listed | Not listed |
| Backlinks | Included | Included | Included | Included | Included | Not listed | Not listed |
| Paid search: competitors' ads and spend | Included | Included | Included | Not listed | Included | Not listed | Not listed |
| Keywords and competitors found for you when you add a site | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Content briefs and AI drafts | Included | Pro+ ($299) | Content Kit from $99/mo (soon) | 2 AI briefs/mo | Add-on | Not listed | Not listed |
| AI search | |||||||
| Track how AI answers mention you | Add-on from $39/mo | Included from $199 (50 prompts) | Brand Radar from $199/mo | Included (150 to 600 prompts) | AI Search add-on $89/mo | Not listed | Local AI tracker |
| AI engines checked | 6 incl. ChatGPT, Claude, Gemini, Google AI Mode | Not stated | Not stated | 3 (GPT, Gemini, Google AI Mode) | Not stated | Not listed | Not stated |
| Accessibility | |||||||
| WCAG 2.2 AA audit of every page | Included | Not listed | Not listed | Not listed | Not listed | Accessibility audit (desktop) | Not listed |
| The fix for each problem, with AI | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Accessibility statement generator | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Security | |||||||
| Security headers graded A to F | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Exposed files (.env, .git, backups) | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Secret keys in your JavaScript | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Out-of-date plugins and vulnerable libraries | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Open admin and debug tools | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Local and reviews | |||||||
| Google Business Profile checkup | Included | Semrush Local, sold separately | GBP Monitor (beta) | Moz Local, sold separately | Local Marketing add-on | Not listed | Included |
| Reviews with alerts and AI reply drafts | Google, Yelp and Tripadvisor | Not listed | Not listed | Not listed | Not listed | Not listed | Grow plan, from $65/mo |
| Tripadvisor rating, reviews and town rank | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Name and address match across listings | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Citation monitoring |
| Getting it fixed | |||||||
| A fix plan, most worth doing first | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Approved fixes applied to WordPress | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Fixes as GitHub pull requests | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Tickets to Jira, Linear, GitHub, Asana, Trello, Wrike, Monday | Included | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Agencies | |||||||
| White-label client reports | Included on Agency | Report add-ons from $10/mo | Report Builder $99/mo | Not listed | Agency Pack $69/mo | Not listed | Not listed |
| API | Included on Agency | Not listed | Not listed | Moz API, sold separately | $45/mo | Not listed | Not listed |
Monthly prices on monthly billing, read from each pricing page on 28 October 2026: SEMrush, Ahrefs, Moz Pro, SE Ranking, Screaming Frog, BrightLocal. “Not listed” means we didn't find it on that page; some tools sell it separately or on higher plans. Spot something out of date? Tell us and we'll fix it.
Where they're stronger, honestly
Data built over a decade
SEMrush, Ahrefs and Moz keep enormous keyword and backlink indexes and years of history. If backlink research is your whole job, Ahrefs is still the specialist.
Daily rank tracking
SEMrush and SE Ranking check positions every day. Vinny checks weekly, with "Check now" any day when you need it.
Crawling at huge scale
Screaming Frog crawls millions of URLs on your own machine with custom extraction. Vinny scans up to your plan's pages in the cloud, on a schedule.
Citation building
BrightLocal builds and syncs listings across hundreds of directories. Vinny checks that your listings agree; it doesn't submit them.
Vinny is for everyone who needs it all checked, fixed and handed off, without a stack of subscriptions or a seat fee for every person.
See it on your own site
A free audit takes about a minute, no card. Or start free with one site.